Focusing on appreciation and differentiation, O Valor do Tempo Group has 13 distinct brands. Remaining faithful to the Group’s values, they are based on a legacy of Portuguese history and heritage and honour the past and traditions that time has preserved.
MUSEU NACIONAL DO PÃO
(NATIONAL BREAD MUSEUM)
Visiting the Museu Nacional do Pão means sharing, being in touch with nature, and enriching the Soul.
Opened in September 2002, in Seia, Serra da Estrela, Museu Nacional do Pão (the National Bread Museum) has become one of the most important museums in Portugal and the largest complex dedicated to this theme in the world. Museu Nacional do Pão (the National Bread Museum) offers a multi-sensory experience: a visit to the museum’s four themed rooms, a library bar, a traditional grocery store and a restaurant. The Museum collects, preserves and displays objects and heritage associated with Portuguese bread in its ethnographic, political, social, historical, religious, and artistic aspects. The theme “bread” makes this space a true icon, cutting across distinctions of age, gender, race, or belief.
The collection at Museu Nacional do Pão (the National Bread Museum) includes the writing desk used by Fernando Pessoa, where he found inspiration and wrote his works. This piece contributes to bringing art to all people as part of an initiative to promote decentralization by taking culture to inland Portugal. In addition, the written works are closely related to the projects and narrative of the National Bread Museum so that each new item in the collection is an asset and a useful contribution to visitors. Through his heteronyms, Fernando Pessoa led a profound reflection on the relationship between truth, existence, and identity, values that are also shared by the National Bread Museum in its relationship with the community.
CASA PORTUGUESA DO
PASTEL DE BACALHAU
As a way of bringing together the coast and the inland regions, Casa Portuguesa do Pastel de Bacalhau celebrates to icons of Portuguese cuisine: the codfish cake and Serra da Estrela DOP cheese.
Under the motto “It is the voice of the land yearning for the sea”, from the poem D. Dinis by Fernando Pessoa, and paying tribute to the shepherds of Serra da Estrela, the very first Casa Portuguesa do Pastel de Bacalhau opened in 2015 on Rua Augusta, Lisbon, as a way to celebrate two icons of Portuguese gastronomy: the codfish cake (pastel de bacalhau) and Queijo da Serra DOP (Serra cheese). This duo, which combines two traditional flavours in a unique speciality – Pastel de Bacalhau com Queijo da Serra ® (codfish cake with Serra cheese filling) – has teamed up with port wine, forming a trio that promises a real “Portugal Experience”.
True to the original concept, there are now five restaurants: in Lisbon, on Rua Augusta, at St George’s Castle, and at the Santa Justa elevator; in Porto, near Torre dos Clérigos, and at Gaia Riverside, in an iconic space that marries this gastronomic experience with a live concert on a historic pipe organ, recently restored for this purpose and dating from the second half of the 19th century.
QUINTA DA LAGOA
«A clean milk from a healthy herd will always make great cheese». This is what the wise shepherds of Serra da Estrela have said since ancient times, and this has always been the case at Quinta da Lagoa.
Quinta da Lagoa, owned by Casa Portuguesa do Pastel de Bacalhau and located in the heart of Serra da Estrela mountain range, is a whimsical nature retreat, perfect for six hundred bordaleira breed sheep, where Protected Denomination of Origin Cheese is made by the hands of wise cheese makers: they transform milk into 100% natural cheese with a smooth, clean, and slightly acid bouquet. Serra da Estrela DOP Cheese was named as one of the Seven Wonders of Portuguese Gastronomy in 2011, and the cheese made at Quinta da Lagoa was awarded the “Italian Olympics” Silver Medal.
Mastering the value chain – management of own herd, milk production, cheese production and the venues that make up Casa Portuguesa do Pastel de Bacalhau, which offer the experience of combining two traditional flavours in one unique specialty – promotes synergies and allows the process to be controlled, ensuring that no concessions are made to the cost of production, because relevance is all about respect for origins and respect for the consumer.
Opened in 1942 in Murtosa, Aveiro, and acquired by O Valor do Tempo Group in 2015, Comur is one of the biggest exponents of the Portuguese canning industry today.
Initially dedicated to the export of eels, Comur now produces about thirty varieties of tinned goods, painstakingly prepared by the experienced, wise hands of over a hundred women. They transform the flavours of the sea into delicacies.
Comur’s twenty-two stores throughout the country, which include O Mundo Fantástico da Sardinha Portuguesa (The Fantastic World of Portuguese Sardines), inspired by the universal spectacle that is the circus, form the backdrop for an epic story, imaginatively retold in every concept and in every preserve.
The Comur factory is now a museum, where you can find out about its history and the origins and development of the Portuguese canning industry.
O MUNDO FANTÁSTICO DA SARDINHA PORTUGUESA (THE FANTASTIC WORLD OF PORTUGUESE SARDINES)
The queen of all fish – the Portuguese sardine – a fish both noble and popular, has ascended the throne, showing off its crown up and down the O Mundo Fantástico da Sardinha Portuguesa stores, where it rules all year round.
And what better tribute could be paid than through the fantasy of the wonderful world of the circus, also noble and popular, in parallel with the extraordinary popular nobility of sardines?
Once an industry that boasted very festive labelling and colourful, animated designs, since then lost along the way and giving way to boring labels, the cans at O Mundo Fantástico da Sardinha Portuguesa revisit and dignify this colourful, happy past of the canning industry. Full of fanciful colour, the sardine tins feature the years from 1916 to the present day, marking an important event and the most noteworthy people born each year.
MUSEU DA CERVEJA (BEER MUSEUM)
Opened to the public in 2012, Museu da Cerveja (the Beer Museum) is a space for contemplating the international Portuguese-speaking community in one of Europe’s greatest squares – Terreiro do Paço, in Lisbon.
The Beer Museum is both a museum space that presents the history of beer from Portuguese-speaking countries and a catering space to enjoy the best that Portuguese gastronomy has to offer. Created as a hymn to everything beer, the drink is honoured at an imposing altar built using drinking glasses exclusively designed by one of the most prestigious Portuguese visual artists of the twentieth century, Júlio Pomar, who is also behind “Contos Murais”, a tile panel that greets visitors as they come in. The Beer Museum also offers the largest outdoor eating and drinking area in the country, providing visitors with unique moments of leisure, sponsored by Lisbon’s incredible light and the Tagus River as a backdrop.
HÄSTENS SLEEP SPA
CBR BOUTIQUE HOTEL
Superlative sleep inspired by the Johannine Library.
In the heart of Coimbra, Hästens Sleep SPA – CBR Boutique Hotel is a unique and exclusive experience in close contact with the history of Portugal and is a tribute to the Biblioteca Joanina (Johannine Library), recognized as one of the most original and spectacular Baroque libraries in Europe. This inspired Hästens, the world’s most prestigious bedding brand, to select Coimbra for the worldwide launch of the Hästens Sleep Spa insignia, providing all guests with a superlative sleep experience.
The aura of the Library, perceptible in the spaces, is thus elevated within the Hästens Sleep SPA concept to an ode to the city of Coimbra and complete well-being.
A BRASILEIRA DO CHIADO
One of Lisbon’s oldest and most emblematic cafés, meeting point of the intellectuals of times past, A Brasileira do Chiado is a century-old space that preserves its original charm and elegance
Opened on 19 November 1905, in Chiado, and acquired by O Valor do Tempo Group in 2020, A Brasileira was the scene of numerous intellectual, artistic, and literary gatherings, or “tertúlias” and also the place where writers and artists such as Fernando Pessoa or Almada Negreiros were often to be found.
A Brasileira do Chiado was the birthplace of the term “bica” (a Lisbon word for a shot of espresso) which is allegedly an abbreviation of “drink this with sugar” (“beba isto com açúcar”), an incentive to make coffee (a novelty at the time) more pleasant for customers to drink whilst creating a habit and marking a ritual.
In 2021, a live, digital newspaper about Lisbon was born – “A Mensagem de Lisboa”, based at A Brasileira do Chiado, proving that the history of this space is still in the making, with content, and dignifying the venue’s rich cultural past.
With the importance it took on in Portugal’s cultural life, A Brasileira do Chiado still keeps its identity intact. Classified since 1997 as heritage of public interest, today it is one of the oldest cafés in Lisbon, and one of only three that survived the entire 20th century and remain open, earning its place of prominence among the most emblematic establishments of Chiado, as one of the most visited and photographed in the whole city.
MENSAGEM DE LISBOA
A local online newspaper about Lisbon, made in Lisbon, for Lisboners. All Lisboners. Those who live here, who were born here, those who work here, those who arrived and stayed, and those who left but left their hearts here.
With an emotional bond to Brasileira do Chiado and named after the masterpiece by the eternal ‘poet on the terrace’ Fernando Pessoa, who’s statue watches over the area, silently observing passersby, Mensagem de Lisboa is a hub of city stories that reaffirms the café as an eternal meeting place.
A Mensagem de Lisboa is a digital space where all local topics are discussed: Lisbon’s public transport, cycling and meandering the streets, squares, alleys and hills. We debate work and fun, closeness, neighbours and citizens, about gardens, fountains, Portuguese paving and urban art. We discuss History and the many causes for the common denominator: Lisbon.
This project was born by the will of the O Valor do Tempo Group to breathe new cultural life into the A Brasileira do Chiado café, and to restore its former cultural glory through the belief of a group of journalists, columnists, illustrators and enthusiasts that there was scope in local journalism to pay homage to the unique city that is Lisbon. An initiative that counts on the indispensable collaboration of local correspondents, who know and recount the stories of Lisbon’s many neighbourhoods like no one else.
Founded in 1856, Confeitaria Peixinho bears the privilege and responsibility of being the oldest Ovos Moles shop in Aveiro.
Ovos Moles are the most important expression of Portuguese convent sweets created by nuns from the Aveiro region, in a tradition stretching back for over five centuries.
Founded in 1856 and acquired by O Valor do Tempo Group in 2018, Confeitaria Peixinho keeps the original recipe, ensuring that the world perceives them as the fine sweet they always were. Also.
Confeitaria Peixinho is proud to place Ovos Moles from Aveiro on the level of excellence, elevation, and uniqueness that they deserve, and offers another classic and equally delicious Aveiro tradition: the legendary Raivas de Aveiro (traditional butter cookies). Two unique ways to taste Portugal, anywhere in the world.
JOALHARIA DO CARMO
Filigree defines the identity of a century-old space in the heart of Lisbon, subliming the ancient art of traditional Portuguese jewellery.
Founded in 1924, Joalharia do Carmo supplied Lisbon’s elite with exclusive pieces of silver and precious stone jewellery in a unique space. With its imposing Art Deco façade created by architect Manuel Norte Júnior (who also created the façade for A Brasileira do Chiado), Joalharia do Carmo has been listed as a “Shop with History” by Lisbon City Council and preserves its original identity, remaining a faithful guardian of the art of timeless jewellery.
The distinctive branding of the façade, the Portuguese shield over the Cross of Christ inserted in a highly ornate crowned heart, inspired the concept for the space. There, filigree shines, in a carefully-crafter sequence of fine gold thread that superbly outlines works of art of the finest Portuguese jewellery. Featuring floral or marine motifs, representations of religion, or inspired by love with iconic Viana hearts echoing the heart that stands out on the façade, Joalharia do Carmo is a showcase for unique pieces that serve as ambassadors of Portugal throughout the world.
FIGURADO DE BARCELOS
Through the works of pottery masters, tradition becomes an exponent of pop-art: the Figurado de Barcelos, created with nuances of Portuguese soul and colour, defines the identity of a people.
Since the turn of the 20th Century, and in the context of art and varied themes, daily life in Minho has been portrayed as an anchor of reality, full of creative incursions, and these are portrayed through certified pottery pieces created by hands that shape the world with their interpretation of that reality.
The Valor do Tempo Group joined forces with artisans of this popular art, fulfilling their decades-long dream of creating a stage on which to showcase their handcrafted pieces and finally elevate them to give them the status they deserve, injecting colour into the imaginations of visitors to the splendid venue: a store that opens doors to a new world, in downtown Lisbon.
Enhancing heritage is a flag that we have always proudly flown to show Portugal off to the world. Given the immense pride in the legacy of this country, in our origins and in our history, this partnership is, for the Valor do Tempo Group, another way to project Portugal, with the Figurado de Barcelos bringing vibrant colours and joy to the party, in an ode to authenticity.
CASA PEREIRA DA CONCEIÇÃO
Casa Pereira da Conceição carries with it the magic of Lisbon of yesteryear, accustomed to serving well, and reaffirms the commitment to present to all visitors the best and rarest Portugal has to offer.
Founded in 1933 and acquired by O Valor do Tempo Group in 2019, Casa Pereira da Conceição has always been one of the most distinctive tea and coffee houses in the city of Lisbon, in the heart of Rua Augusta. The pleasant scent of tea and coffee, carefully presented in palatial furniture over 150 years old, invite patrons to also try the famous Ovos Moles de Aveiro by Confeitaria Peixinho and the traditional Raivas De Aveiro.
SILVA & FEIJÓO
The place where the ancient tradition of pastries and confectionery merges with the tradition of the old Portuguese rope factory.
Silva & Feijóo is a century-old brand founded in 1919 and acquired by O Valor do Tempo Group in 2006 that was established on Rua dos Bacalhoeiros in 1924 (where it remains to this day), in Pombaline Downtown Lisbon.
It retains its origins as a historic shop with a collection of vintage objects that invite you to relive memories, and with a varied selection of products on offer that represent Portugal’s gastronomy, a rich, colourful collection of traditional flavours: coffee, wines, olive oils and regional confectionery, but also crafts, soap-making and scents for body and home, and souvenirs of the city of Lisbon, conforming the old adage that tradition can be the future.