Brands
Focusing on appreciation and differentiation, O Valor do Tempo Group has fifteen distinct brands. Remaining faithful to the Group’s values, they are based on a legacy of Portuguese history and heritage and honour the past and traditions that time has preserved.
BREAD MUSEUM
Visiting the Bread Museum means sharing, being in touch with nature, and enriching the Soul.
Opened in September 2002, in Seia, Serra da Estrela Mountain, the Bread Museum has become one of the most important museums in Portugal and the largest complex dedicated to this theme in the world. Bread Museum offers a multi-sensory experience: a visit to the museum’s four themed rooms, a library bar, a traditional grocery store and a restaurant. The Museum collects, preserves and displays objects and heritage associated with Portuguese bread in its ethnographic, political, social, historical, religious, and artistic aspects. The theme “bread” makes this space a true icon, cutting across distinctions of age, gender, race, or belief.
The collection at Museu Nacional do Pão (the National Bread Museum) includes the writing desk used by Fernando Pessoa, where he found inspiration and wrote his works. This piece contributes to bringing art to all people as part of an initiative to promote decentralization by taking culture to inland Portugal. In addition, the written works are closely related to the projects and narrative of the National Bread Museum so that each new item in the collection is an asset and a useful contribution to visitors. Through his heteronyms, Fernando Pessoa led a profound reflection on the relationship between truth, existence, and identity, values that are also shared by the National Bread Museum in its relationship with the community.
CASA PORTUGUESA DO
PASTEL DE BACALHAU
As a way of bringing together the coast and the inland regions, Casa Portuguesa do Pastel de Bacalhau celebrates to icons of Portuguese cuisine: the codfish cake and Serra da Estrela PDO cheese.
Under the motto “It is the voice of the land yearning for the sea”, from the poem D. Dinis by Fernando Pessoa, and paying tribute to the shepherds of Serra da Estrela, the very first Casa Portuguesa do Pastel de Bacalhau opened in 2015 on Rua Augusta, Lisbon, as a way to celebrate two icons of Portuguese gastronomy: the codfish cake (pastel de bacalhau) and Queijo da Serra DOP (Serra cheese). This duo, which combines two traditional flavours in a unique speciality –Codfish cake with Serra cheese filling – has teamed up with port wine, forming a trio that promises a real “Portugal Experience”.
On our farm, 700 Bordaleira sheep live happily amid peaceful, green, and succulent pasture, in an immense space. A whim of nature that provides the ideal conditions for the producing the milk that gives rise to the famous Protected Designation of Origin (PDO) cheese, unique in the world.
True to its concept, there are now ten spaces for the brand: in Lisbon: Rua Augusta, Castelo de S. Jorge, Santa Justa Lift, LX Factory and Cais do Sodré, in Cascais, in Óbidos, in Aveiro, in Porto next to the Clérigos Tower and in Gaia, in Gaia Pier, in an emblematic space that adds to this gastronomic experience, a live concert in a historic pipe organ, recently restored for this purpose and dating from the second half of the 19th century.
THE FANTASTIC WORLD OF THE PORTUGUESE SARDINE
The queen of all fish – the Portuguese sardine – a fish that is both noble and popular, ascends to the throne, showing the world its canning crown, in an immersive and sensorial experience of pure emotion.
In a universe where reality blends with fantasy, the preserves are leveraged by the art of creating impactful sensations in unique environments that involve, attract and tell stories, leaving behind the fear of ambitioning for a place that is within its reach: to be the world reference for preserves, synonymous of prestige and distinction. Synonymous of Portugal.
Once an industry with very festive labels and colorful and animated designs that have been lost in time, preserves recover and dignify the happy past of the Portuguese canning industry. The Fantastic World of Portuguese Dreamed by Comur, a cannery founded in 1942, the Fantastic World of the Portuguese Sardine is the passport for the Portuguese canned fish to introduce themselves to the world through a unique experience that goes beyond the five senses, using the fantastic as a pathway, amazement as an attraction and History as a narrative.
BEER MUSEUM
Opened to the public in 2012, the Beer Museum is a space for contemplating the international Portuguese-speaking community in one of Europe’s greatest squares – Terreiro do Paço, in Lisbon.
The Beer Museum is both a museum space that presents the history of beer over the last 7000 years and a restaurant to enjoy the best that Portuguese gastronomy has to offer. Created as a hymn to everything beer, the drink is honoured at an imposing altar built using drinking glasses exclusively designed by one of the most prestigious Portuguese visual artists of the twentieth century, Júlio Pomar, who is also behind “Contos Murais”, a tile panel that greets visitors as they come in. The Beer Museum also offers the largest outdoor eating and drinking area in the country, providing visitors with unique moments of leisure, sponsored by Lisbon’s incredible light and the Tagus River as a backdrop.
HÄSTENS SLEEP SPA
CBR BOUTIQUE HOTEL
A superlative sleep inspired by the Johannine Library.
In the heart of Coimbra, Hästens Sleep SPA – CBR Boutique Hotel is a unique and exclusive experience in close contact with the history of Portugal and is a tribute to the Johannine Library, recognized as one of the most original and spectacular Baroque libraries in Europe.
The concept, exclusively focused on sublimation of sleep inspired Hästens, the most prestigious bedding brand in the world, to choose Coimbra for the global launch of the Hästens Sleep Spa insignia.
The aura of the Johannine Library, perceptible in the spaces, is thus elevated within the Hästens Sleep SPA concept to an ode to the city of Coimbra and complete well-being.
A BRASILEIRA DO CHIADO
One of Lisbon’s oldest and most emblematic cafés, meeting point of the intellectuals of times past, A Brasileira do Chiado is a century-old historic space that preserves its original charm and elegance.
Opened on 19 November 1905, in Chiado, A Brasileira was the scene of numerous intellectual, artistic, and literary gatherings, or “tertúlias” and also the place where writers and artists such as Fernando Pessoa or Almada Negreiros were often to be found. In 2020 joined the O Valor do Tempo Group as a symbol of literature and the arts.
A Brasileira do Chiado was the birthplace of the term “bica” (a Lisbon word for a shot of espresso) which is allegedly an abbreviation of “drink this with sugar” (“beba isto com açúcar”), an incentive to make coffee, a novelty at the time, more pleasant for customers to drink whilst creating a habit and marking a ritual.
With the importance it took on in Portugal’s cultural life, A Brasileira do Chiado still keeps its identity intact. Classified since 1997 as heritage of public interest, today it is one of the oldest cafés in Lisbon, and one of only three that survived the entire 20th century and remain open, earning its place of prominence among the most emblematic establishments of Chiado, as one of the most visited and photographed in the whole city.
MENSAGEM DE LISBOA
A local online newspaper about Lisbon, made in Lisbon, for Lisboners. All Lisboners. Those who live here, who were born here, those who work here, those who arrived and stayed, and those who left but left their hearts here.
With an emotional bond to Brasileira do Chiado and named after the masterpiece by the eternal ‘poet on the terrace’ Fernando Pessoa, who’s statue watches over the area, silently observing passersby, Mensagem de Lisboa is a hub of city stories that reaffirms the café as an eternal meeting place.
A Mensagem de Lisboa is a digital newspaper where all local topics are discussed: Lisbon’s public transport, cycling and meandering the streets, squares, alleys and hills. It debates work and fun, closeness, neighbours and citizens, about gardens, fountains, Portuguese paving and urban art. It discusses History and the many causes for the common denominator: Lisbon.
This project was born by the will of the O Valor do Tempo Group to breathe new cultural life into the A Brasileira do Chiado café, and to restore its former cultural glory through the belief of a group of journalists, columnists, illustrators and enthusiasts that there was scope in local journalism to pay homage to the unique city of Lisbon. An initiative that counts on the indispensable collaboration of local correspondents, who know and recount the stories of Lisbon’s many neighbourhoods like no one else.
CONFEITARIA PEIXINHO
Founded in 1856, Confeitaria Peixinho bears the privilege and responsibility of being the oldest Ovos Moles shop in Aveiro.
Ovos Moles are the most important expression of Portuguese convent sweets created by nuns from the Aveiro region, in a tradition stretching back for over five centuries.
Founded in 1856, Confeitaria Peixinho joined O Valor do Tempo Group in 2018, keeping the original recipe, ensuring that the world perceives Ovos Moles as the fine sweet it always was, placing it on the level of excellence, elevation, and uniqueness it deserves, and offering another classic and equally delicious Aveiro tradition: the legendary Raivas de Aveiro (traditional butter cookies). Two unique ways to taste Portugal, anywhere in the world.
JOALHARIA DO CARMO
Filigree defines the identity of a century-old space in the heart of Lisbon, subliming the ancient art of traditional Portuguese jewellery.
Founded in 1924, Joalharia do Carmo supplied Lisbon’s elite with exclusive pieces of silver and precious stone jewellery in a unique space. With its imposing Art Deco façade created by architect Manuel Norte Júnior (who also created the façade for A Brasileira do Chiado), Joalharia do Carmo has been listed as a “Shop with History” by Lisbon City Council and preserves its original identity, remaining a faithful guardian of the art of timeless jewellery.
At Joalharia do Carmo, every piece of Filigree jewellery is officially certified, displaying a punch and a certification label that prove its uniqueness, making it more easily recognized and identified as authentic. Exclusively handmade, the Certified Filigree jewels with Portuguese contrast work exhibit complexity in the art of precision, a guarantee of its authenticity and a synonym of prestige and distinction. Bearing a traditional design or a more contemporary look, where the Filigree is enhanced using sapphires or diamonds, Joalharia do Carmo today is a showcase of true Filigree. One of the most faithful representations of Portuguese folk culture is now presented to the world as the most important and distinctive symbol of Portuguese Jewellery at the only shop in Portugal that sells only Portuguese Certified Filigree.
FIGURADO DE BARCELOS
Through the works of pottery masters, tradition becomes an exponent of pop-art: the Figurado de Barcelos, created with nuances of Portuguese soul and colour, defines the identity of a people.
Since the turn of the 20th Century, and in the context of art and varied themes, daily life in Minho has been portrayed as an anchor of reality, full of creative incursions, and these are portrayed through certified pottery pieces created by hands that shape the world with their interpretation of that reality.
The Valor do Tempo Group joined forces with artisans of this popular art, fulfilling their decades-long dream of creating a stage on which to showcase their handcrafted pieces and finally elevate them to give them the status they deserve, injecting colour into the imaginations of visitors to the splendid venue: a store that opens doors to a new world, in downtown Lisbon.
Enhancing heritage is a flag that we have always proudly flown to show Portugal off to the world. Given the immense pride in the legacy of this country, in our origins and in our history, this partnership is, for the Valor do Tempo Group, another way to project Portugal, with the Figurado de Barcelos bringing vibrant colours and joy to the party, in an ode to authenticity.
CASA PEREIRA DA CONCEIÇÃO
Casa Pereira da Conceição carries with it the magic of Lisbon of yesteryear, accustomed to serving well, and reaffirms the commitment to present to all visitors the best and rarest Portugal has to offer.
Founded in 1933, Casa Pereira da Conceição joined O Valor do Tempo Group in 2019. It has always been one of the most distinctive tea and coffee houses in Lisbon. The pleasant aroma of tea and coffee, carefully presented in palatial furniture over 150 years old, invite visitors to also try the famous Ovos Moles de Aveiro by Confeitaria Peixinho and the traditional Raivas De Aveiro.
SILVA & FEIJÓO
The place where the ancient tradition of pastries and confectionery merges with the tradition of the old Portuguese rope factory.
Silva & Feijóo is a century-old brand founded in 1919 that joined O Valor do Tempo Group in 2006. It was established on Rua dos Bacalhoeiros in 1924 (where it remains to this day), in Pombaline Downtown Lisbon.
It retains its origins as a historic shop with a collection of vintage objects that invite you to relive memories, and with a varied selection of products on offer that represent Portugal’s gastronomy, a rich, colourful collection of traditional flavours: coffee, wines, olive oils and regional confectionery, but also crafts, soap-making and scents for body and home, and souvenirs of the city of Lisbon, conforming the old adage that tradition can be the future.
