It is not just King-Cake who is sovereign this festive season. Confeitaria Peixinho, the oldest Soft Eggs house in Aveiro, dating back to 1856, launched a Christmas campaign in a fun provocative tone, challenging customers to assume the crown, the throne and the kingdom of authorship of the sweets at the Christmas table.

Under the motto “Don’t tell anyone this is from Confeitaria Peixinho”, the brand invites customers to discover a well-kept secret. “We want each customer to feel like they are offering something truly special and theirs, as Peixinho’s sweets are.” Between the rush of parties and gifts, each customer will be the guardian of a special secret made based on a recipe dating back more than 5 centuries created by the nuns of the Convento de Jesus, in Aveiro.

In this campaign, the brand gave a face and voice to the confectioners who work daily at Confeitaria Peixinho. They are the protagonists of the moment on social media so that everyone knows their faces – and their hands, reinforcing the sense of belonging and giving visibility to those who usually remain behind the scenes.

With lots of sugar and egg yolks transformed into sweets made with dedication, tradition and that magical touch that will leave everyone asking “where does this sweet come from?”, customers will be able to answer “I’ve been in the kitchen since 5 am!”. “Don’t tell anyone this is from Confeitaria Peixinho; say that it was made by you” or “Don’t tell anyone this is from Confeitaria Peixinho; say that the recipe is a family secret” are just some of the challenges that the brand makes to customers, promising that the sweetness will be so great that no one will want to know about another gift.

To purchase in store, at number 9 Rua de Coimbra, in Aveiro, Confeitaria Peixinho suggests placing an order in advance by email or telephone, for the convenience of customers. For those who are not in the city of moliceiros, you can find Soft Eggs from Confeitaria Peixinho at Casa Pereira da Conceição, on Rua Augusta, in Lisbon, at the airport or through the online store.

www.confeitariapeixinho.pt

Online store: https://loja.confeitariapeixinho.pt/pt/

Rua de Coimbra 9, 3810-086 Aveiro

To order:

encomendas@confeitariapeixinho.pt

Tel. 234 423 574