It was finally announced, in London, the shortlist of the annual Creative Retail Awards, with hundreds of candidate businesses from all over the world such as as Chanel, Coach, Cartier, Adidas, Nike, The Heineken Company, Imperial Tobacco or Tesco. Among them and in the shortlisted, the O Valor do Tempo Group, a Portuguese company operating in the tourism sector through brands that highlight Portuguese products elevating them to an experience dimension, has 4 stores nominated in 6 different categories:

– The Fantastic World of the Portuguese Sardine, Porto, in Lighting Design category;
– Joalharia do Carmo, in Visual Merchandising Scheme, Independent Store and Best Shopfitting/Fit Out categories;
– Beer Museum, in Bar and Restaurant Design category;
– Comur, Coimbra, in Store Design of the Year category.

As physical retail evolves, design and experience become increasingly powerful tools. Building on this relevance, the Creative Retail Awards are organised since 2018 by the Shop and Display Equipment Association (SDEA) and UK magazine Retail Focus, highlighting the world’s best experiences across the retail spectrum. The winners will be announced on 22 September in London. Check out the full list of shortlist nominees here and follow the brands on social media:
https://www.instagram.com/sardinhaportuguesa/
https://www.instagram.com/joalharia_do_carmo/
https://www.instagram.com/museudacerveja/
https://www.instagram.com/comur_1942/

About the Value of Time Group
The Value of Time Group was created in 1994 in Seia and first came into the public eye in 2002, with the opening of the Bread Museum. Almost 30 years after its foundation, the group still favours an approach based on the added value a handmade product brings, testifying to the fact that innovation is not always about technology.

Having respect for the human dimension and pursuing a mission focused on democratizing access to culture, combining it with the economy to obvious mutual benefit, prioritizes people and history, two of the great pillars of the organization, through a reorganized economic model that coordinates production and consumption systems in favour of valuing the local economy and sustainability.

The Value of Time Group strives to ensure that the historical Portuguese products it works with are properly valued. To achieve this, the group is committed to a strong proximity to the final consumer through the tourism and leisure sectors at 45 venues in Portugal under 15 flagship brands: Bread Museum, Beer Museum, Casa Portuguesa do Pastel de Bacalhau, Quinta da Lagoa, Silva & Feijóo, Casa Pereira da Conceição, Confeitaria Peixinho, Comur, The Fantastic World of Portuguese Sardine, The Fantastic World of Portuguese Can, Hästens Sleep Spa – CBR Boutique Hotel, A Brasileira do Chiado, Mensagem de Lisboa, Joalharia do Carmo, and Figurado de Barcelos – O Valor do Tempo.

www.ovalordotempo.pt